Media Kit

You have already made a good choice. TCB Magazine is the go to source for craft beer in the Volunteer State.

We have a boutique print product that is distributed all over the state, a website that is read by many, including you and a great social media team.

Didi@TnCraftBeerMag.com

256.226.5615

Fast facts:

49% of Millennials say that craft beers appeal to them, which is the largest percentage of any target demographic.

The discovery of new beers is a popular activity for 93% of people who prefer to drink imported beer.

38% of Hispanic consumer will turn to a craft beer first.

84% of craft beer consumers prefer to choose what they drink based on what season it happens to be.

About our market:

75% of all consumers now live within 10 miles of a craft brewery. Not only do drinkers everywhere now have access to beer, most people have very easy access to the SOURCES of that beer. As there is no better way to gain an appreciation for craft beer than by seeing it made at its source and talking to the people who make it, this ease of access is fueling new drinkers to join the craft fold every day.

Young women ages 21-34 now consume craft beer over index (over the national average), and represent 15% of the total consumption.

Craft beer isn’t just for bros—women continue to join the ranks of the bearded drinkers in a huge way. Female-owned breweries are popping up every day, and the ratio of female brewers is increasing as well. The fact that women 21-34 are now over index means that they are one of craft’s most ardent group of supporters, and the 15% they make up is JUST the 21-34 bracket. That’s a hugely significant number.

The bottom 60% of households in income now consume 40% of the country’s craft beer by volume. Likewise, craft beer isn’t just for the affluent. Although it may be more expensive than macro brews, the Brewers Association continues to push craft beer as “an affordable luxury,” much cheaper in general than many artisan foodstuffs or other indulgences. Beer has always been the alcoholic beverage of “the common man,” and increasingly the common man has developed a taste for craft brews, showing that craft has been increasing the breadth of its universal appeal.

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