Oskar Blues is set to launch the first national craft hard seltzer with Wild Basin Boozy Sparkling Water. Wild Basin will be crafted and canned at Oskar Blues’ Longmont, CO, facility that utilizes water from the St. Vrain River to create a clean, pure liquid from its Rocky Mountain origin.

Wild Basin will be speak to active lifestyle consumers who value the outdoors, socializing with friends and healthier living. With the tagline “Keep Running Wild,” you can enjoy this drink from outdoor yoga to rooftop happy hours. This will provide drinkers with a tasty alternative to wines and spirits. With the increase in seltzer last year, Oskar Blues believes hard seltzer, or boozy sparking water, will be here to stay.

“The response from both distributors and retailers so far has been tremendous,” said CANarchy President Matt Fraser. “We’ll do whatever it takes to ensure that we have product in warehouses and on shelves.” To that end, Oskar Blues is making a significant investment in new canning and packaging lines that are able to handle sleek cans at volume.

Wild Basin will have a 5% ABV with 100 calories, 0g of sugar and 1g of carbs. It is also gluten free, and contains no artificial ingredients and uses only natural flavors.

The flavor components behind Wild Basin is to attract younger drinkers who are looking for new culinary combinations. With flavors such as Cucumber Peach, Melon Basil, and event Lemon Agave Hibiscus, it will intrigue consumers and mixologists. In addition, Classic Lime will be available for a more familiar, refreshing option in the mixed-flavor variety pack.

Packaging is different for the beer focused company with colorful cans that grab shoppers’ attention and evoke the natural beauty of the mountain landscape that inspires the brand. The artwork will bring bold, vibrant, and eye-catching attention to those interested to try their Boozy Sparkling Water.

With Wild Basin, Oskar Blues will donate $1 per case to their charitable partner, The Can’d Aid Foundation, in support of river preservation initiatives and other forms of people-powered do-goodery. Over time, consumers will be able to track in real time how much money has been donated and exactly how their contributions will be used.

“Wild Basin is unique in that it challenges some existing category conventions,” said Oskar Blues CMO Patrick Daugherty. “Our goal is to introduce something that can help grow the category and give drinkers a true craft option in hard seltzer.”

Wild Basin Boozy Sparkling Water will launch in January in Colorado and North Carolina, two of Oskar Blues’ home markets. Soon after will be distributed to other key markets nationwide.

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